Last month, we talked about the evolution of the web, and discussed ten dimensions of how the web evolved, from the technology evolution to the role of marketing, all facets leading to the empowerment of and delivery-of-service-to the customer. This month, we are profiling ten leading companies who are taking leadership roles in the evolution of the web.
1. Amazon: From Aggregated Deliveries of Everything
Amazon is leading the way, delivering goods to the door, leveraging the web, cloud, IT, morphing from an online bookstore to the selling of everything, expanding and addressing the needs of the customer, and the many devices they use, all delivered to their door. Sophisticated tools and algorithms track what you’ve ordered and predict what may be of interest to you as well and efficient operational processes and deep and broad relationships with a range of manufacturers and distributors assist in the aggregated delivery of products on-demand. Look for the growth of AmazonFresh for same-day deliveries, and even a partnership with USPS for Sunday deliveries.
2. Apple: Sensors and Devices
The ‘What’s Next’ question has hung over Apple since the passing of business icon Steve Jobs, but there’s no denying that Apple products are flying off the shelves – most recently the 5s and 5c, with 9 million sold in the first weekend. Congrats also on the new light iPad design, the ultra-loyal Mac following, the proliferation of apps, etc., May I suggest that the ‘What’s Next’ question might be related to the fingerprint sensor in the 5s. What are the implications for innovations in mobile sensors?
3. Cisco: The Internet of Everything
Cisco facilitated the growth of the internet with its hardware and software offerings – from broadband internet to routers to security, sensors and software solutions. They leading the Internet of Everything efforts, connecting the data, people and processes for a more connected world. Cisco will continue to facilitate the age when physical sensors and the data they generate will help people and things better evaluate and manage resources and make data-based decisions, real-time.
4. eBay: Connecting Buyers and Sellers, Optimizing Deliveries to the Door
eBay’s network of buyers and sellers and its processes for creating trusted connections quickly between them have made them a force to be reckoned with. The focus on local shopping and on one-hour deliveries through the eBay Now program make them a leader in the delivery-of- b-to-c, c-to-c products to-the-door.
5. General Electric: The Industrial Internet
Known for decades to businesses as an energy, power and water company and to consumers as a lighting, appliance and home improvement company, watch what they will do, pushing the Industrial Internet – the Boundaries of Minds and Machines. See how they will support clients like railroads and airlines to proactively manage malfunctions, and how they will support our healthcare needs through devices and the cloud and our pure water needs through tech-driven filters.
6. Google: From Search to Video, Communities to Devices
From its beginnings as a search engine and even following its incredible adoption and expansion, nobody projected. It’s impressive how Google is weeding out things-that-don’t work, and making video solutions like YouTube outstanding and easy to use. Indeed Google is proactively managing the volumes of data so that they are relevant to the user, and to niche groups of users. Couple this with their solutions delivered to the door, to the home, and the device innovations from Google Glass to Chrome Dongle and they are a force to be reckoned with.”
7. IBM: Big Data Evangelist, Real-World Problem-Solver
IBM evangelism for cities and universities also showcase its sophisticated problem-solving abilities leveraging data storage and analytics to solve real-world problems. See examples of what IBM is doing for French city Lyon to improve traffic flow, and follow what IBM is doing to introduce big data curriculum into universities. There are huge consulting contracts around big data to be had, and IBM will be in the thick of it.
8. Microsoft: Embracing SaaS and Mobile
Give Microsoft credit for bringing personal computers and software to the masses, and for continuing to grow and expand through the evolution of the web. It also takes courage to expand into devices and phones and applications sold online, rather than shrink-wrapped. Look for Microsoft to continue to find its way as it works with partners to usher in Web 3.0.
9. Netflix: Beyond Streaming Movies, to Custom Content
Breaking the mode first with its mail-in movies on DVD, then its migration to streaming movies and shows on demand, and now custom content creation, Netflix has consistently led the way with a grand vision and exceptional execution. We have every confidence that Netflix will continue to efficiently deliver customized, quality content to an ever-demanding and widening user base.
10. Yahoo: the Future of Content
Started as a search engine like Google, Yahoo grew like wildfire, and then had an identity crisis. I see it finding its way – making the world’s daily habits (whether it’s games or groups or movies or news or weather) both inspiring and entertaining. So don’t discuss Yahoo, still (barely) a Fortune 500 company with revenues at around 5 billion. In fact, I see it as a platform for customized content, delivered to individuals and niche groups, a core Web 3.0 capability.
How does our list compare to your own? Who would you add or take out? E-mail us at firstname.lastname@example.org with your thoughts.