Leading Digital Transformation

by

digitaltransformation

Innovation is that buzz word, that separator between leaders, especially in tech companies. Having lived in Silicon Valley these past three decades and having seen scores of innovation leaders and wannabes, my conclusion is that independent of industry, digital transformation is key. In addition, the TRUE innovation leaders are those who have leveraged the digital to optimize people, processes and technology and THEY are the ones who are positioned to transform individuals, teams, companies and even industries. Below is a summary of thoughts and ideas I’ve compiled in working with these TRUE innovation leaders.

Digital Transformation around People

Leveraging digital solutions to transform the people and culture of an organization is no easy task. Emotions generally run high, and politics is inevitable. However, if the executives provide a vision of where the company is going and why it is a great place to be, if all stakeholders can get aligned on vision, mission and values, if everyone could park their egos and agendas for the greater cause, it is a great starting point. From there, embracing the digital means everything from assessments of people-fit, motivations, and talent mapped to current and ongoing needs, to the alignment of roles with talent and the empowerment of the next generation of leaders. Start any digital transformation with the people side of the equation. For it’s the people, the leaders at all levels who will see that need and pivot and shift to meet that meet. Leveraging digital solutions to transform the people and culture of an organization is no easy task. Emotions generally run high, and politics is inevitable. However, if the executives provide a vision of where the company is going and why it is a great place to be, if all stakeholders can get aligned on vision, mission and values, if everyone could park their egos and agendas for the greater cause, it is a great starting point. From there, embracing the digital means everything from assessments of people-fit, motivations, and talent mapped to current and ongoing needs, to the alignment of roles with talent and the empowerment of the next generation of leaders. Start any digital transformation with the people side of the equation. For it’s the people, the leaders at all levels who will see that need and pivot and shift to meet that meet. 

Digital Transformation around Process  
Once the vision is confirmed and aligned, review the processes involved in the implementation of all business operations. Know who’s involved in doing what in all parts of the business – from sales to marketing, engineering and operations, from legal to finance, HR to administration. Knowing who’s involved, how actions and items are processed, how long it takes to get things done, what the impact of processes are on development, delivery and service will position leaders to understand how to better optimize everything digital. Optimizing processes makes them more dynamic, more cross-functional, more collaborative, more interactive, more engaging, more streamlined, more scalable, more integrated and more responsive to changes. 

Digital Transformation around Technology
When the people and vision are set, when the processes are defined and mapped, then select the technologies that best support the processes and people. The tech must be agile, scalable, sustainable, secure, compliant, flexible, and accepted as an industry standard. Many times organizations and leaders start with the tech, but having the people buy-in first, and understanding the processes and needs will facilitate the adoption of the best tech solutions.

Integrating People, Process and Technology 
So it’s not so simple, right? It can’t be just about first the people, then the process, then the tech! It integrates the three vectors throughout the cycle! You have to align a wide range of stakeholders on a shared vision for the company throughout the process; get buy-in on how you can integrate people, process and technology goals; continue to deliver win-win, tangible, measurable and scalable results across people, process and tech; update goals for each through inevitable change; and respond real-time to customer and market changes as they impact people, process and tech.

This is why digital transformation leaders are so REAL and so TRUE and so RARE. This is why I glom on to every transformational leader I’ve ever met, for I learn so much and see how they impact all those around them.

Advertisements

%d bloggers like this: