Digital will continue to be the buzz – the differentiator which makes it easier to gather, digest and interpret data, easier to send personalized solutions to a wide range of customers. There’s no question that AI, BI and the Internet of Everything will affect the amount of information we receive online through our computers and through our wide range of smart devices. But there will be a physical element to digital solutions and elegantly integrating the two will set products and solutions apart.
- Yes, this means that IoT in general will continue to be hot, and affecting all of us in our day to day lives in ways we can barely imagine, and much more pervasively than we expect. Companies who can create a standard for the physical devices and the digital output from these devices will help the entire industry further ride that boom.
- IoT in the health and fitness space will continue to produce volumes of data, but also begin exploring the implications of the data and also interpreting volumes of data for patterns, while respecting the privacy of individual users.
- IoT in the retail space will help companies do everything from managing inventory to tracking customers, from improving security to anticipating orders.
- IoT in the transportation space will go far beyond GPS and emergency services and parking support. It will soon transform everything from car upgrades to changing appearances and going driverless!
- IoT in the consumer at home space will be all around automation a la Google and Nest and its temperature settings, and going far beyond that into appliance automation, lawn and garden care, and automated cooking and anticipatory grocery buying.
- Digital Out Of the Home (DOOH) solutions provide digital experiences going beyond computers and mobile phones and devices. Think about bus stops, bill boards, airports, train stations, food courts . . . pushing information out where people congregate, without the need for a computer or mobile device.
- Digital solutions can extend far beyond the tech world . . . including into agriculture. Imagine if we had tools which could support the full food supply chain – from production to processing to distribution and storage. These innovations will help improve efficiencies and the physical world for millions of people.
- Digital solutions enable peer-to-peer platforms which will continue to explode. Whether it’s with transportation services such as UBER and Lyft or vacation rental services such as AirBnB, or funding and loan services such as Indiegogo and Lending Club, people will connect with each other to deliver physical services, leveraging the digital platform to ensure fit, efficiency, security, etc.
- The quantity and quality of easily-available streaming digital videos is mind-boggling. We’re rapidly reaching the point where videos are preferred over standard television. And the point where original content, even if produced in non-commercial ways a la YouTube is preferred.
- And the point where immersive and interactive components are mandatory requirements for a successful digital experience, leveraging AR, QVC codes, motion sensory or MAC detectors.
The list could go on from here . . . Suffice it to say that the trend is going from Online to Offline (the physical), moving the user Onward – to a richer, more fulfilled, better served future. And if there’s success, there will be a loop back to the Online option, for more information, for more connections, for additional options.