Archive for April, 2017

Brand

April 20, 2017

April14WSSPanel

FountainBlue’s April 14 When She Speaks was on the topic of Building and Reinforcing Your Executive Brand. Below are notes from the conversation.

We were fortunate to have such impressive, amusing, well-spoken and diverse panel of leaders, representing a wide range of companies, roles, backgrounds and cultures. They also had much in common.

  • They were clear about their strengths and their impact, as well as their direction. 
  • They were similar in their collaborative and communicative style, displaying high emotional intelligence, superior facilitation and program management skills, and a consistent track record for delivering measurable impact on a diverse range of projects.
  • They each went through an introspective phase which helped them hone in on their brand and their focus, with the guidance of select others around them, and the feedback of direct experience.

Their collective advice for creating and reinforcing your brand is summarized below:

  1. Know what you want, then do what you love. Be open to experimenting with new things so that you find new things to love, but if you don’t love it, make a different choice.
  2. Grow where you can – stretch yourself and be of service, solving problems that make a difference.
  3. Listen closely and learn from everyone. Integrate these learnings so that you’re more effective at what you’re doing.
  4. Communicate clearly, transparently and inclusively. Be passionate without being overly emotional, driven without being ruthless, open to new opportunities while also making sure that it’s something you want to do for the long term.
  5. Nobody should feel all alone. The more we share, the more we give the stronger we all are. Reach out when you’re in need. Lend a hand, lend an ear when someone else is in need. The best way to honor those who helped YOU is to pay it forward to others – sharing your network, experience, stories, energy, etc. Be a stalwart champion, no matter where you sit at the table. Empower all those around you to succeed and grow.
  6. Take a leap of faith when opportunity knocks for you, but have confidence that opportunities will come at other times if higher-priority things like your family and your health take precedence.
  7. Personal and professional brands overlap. Be who you are consistently in all situations, but express yourself differently depending on the environment, regardless of whether it’s a physical location or a social media platform.
  8. Everyone has to work with difficult people. Find a positive way to work with people who push your buttons when you have to do so. Identifying commonalities will help you to do that.
  9. Be fearless and persevere. You’re too busy making something happen to listen to the nay-sayers who say ‘who is she/he to do this or that’. It’s not about the degree, the role, the background, the gender, the experience, the age, etc., It’s about the bottom line results. Live and breathe by the results you deliver. Consistently and clearly communicate your value add based on the data.
  10. Reach out to others when you need guidance, validation, support, perspective. Nobody is an island and part of stretching yourself is seeing and understanding a reality beyond your own.

It was a very fun panel, filled with real-life stories involving real-life events, humorously told. We all left inspired by their bottom line: Be strategic communicators who focus on aligning all stakeholders to deliver impactful and measurable results for the greater good of the individuals, the team, the companies and the industry.

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Please join me in thanking our April 14 When She Speaks panel on the topic of Building and Reinforcing Your Executive Brand and our gracious hosts at Flex! 

  • Facilitator Linda Holroyd, CEO, FountainBlue; CMO of 888 Steps
  • Panelist Amy Barzdukas, VP of Global Solutions Marketing, Polycom
  • Panelist Reenita Das, Partner, Senior Vice President, Transformational Health, Frost & Sullivan
  • Panelist Vonnie French, VP, Supply Chain, Palo Alto Networks
  • Panelist Melanie Nelson, Sr. Director of Marketing Communications, Samsung
  • Panelist Birte Schwarzenfeld, VP, Head of Corporate Strategy, Flex 

IT Trends and Predictions

April 12, 2017
ITTrendsFountainBlue’s April 7 VIP roundtable was on the topic of IT Trends and Predictions.
Please join me in thanking our executives in attendance and our gracious hosts at Flex, who also joined the interactive discussion. Below is a compilation of their ideas and thoughts on IT trends and predictions.
  • The overarching theme for the conversation was a remarkable level of convergence of ideas, technologies, and business models across industries, companies and leaders. 
  • Another theme was around the need to integrate the vision, planning, development, growth and expansion of any individual solution, working in collaboration with a wide range of stakeholders – investors, corporations, entrepreneurs, government, etc.,
  • Disruption is sometimes planned and sometimes fortuitous, but always requires an open mind, an ability to see larger trends, and a tendency to listen to what the customers are doing and saying. Having the people, data, and support to ensure that these disruptions take place will also support the innovation agenda for the organization.
  • Growing a concept from the tactical (like solutions for cars) to the category description (like mobility and transportation) will help companies to broaden their outcome and better see inter-relationships and opportunities.
  • Digital will be at the heart of innovation, but only if it can provide the AI and data to support customized solutions for a demanding customer base.
  • An integrated ecosystem of stakeholders requires collaboration between leaders, companies and industries in order to develop integrated, scalable solutions serving a wide range of customers. Being that type of leader and company worthy of trust will define the level of success for any endeavor, so competence and integrity are key.
  • The volume of information will increase, the expectations from customers, investors and other stakeholders will also be elevated. So it’s all about the execution at scale, at pace. Make the processes repeatable, the solutions robust, and the technology modular and flexible.
  • Everybody wants to leverage data to make a business case, but unfortunately, the data can point to some irrelevant and superstitious or self-serving conclusions, which wastes time, energy and money. To address this challenge, make sure that you are asking the right questions, that you have high-integrity leaders asking those questions, that you approach the questions with an open mind, and that you include the right data to address these questions. Then look not just at what the data is saying, but also at what it’s not saying and the implications for both. In other words, Big Data is not relevant unless you have Big Answers.
  • Core to the success of a solution and initiative is the question ‘who will pay for that innovation’? This is especially valid in highly regulated markets like healthcare. We might have a big-data-driven, sophisticated IT and AI solution, but if the patient, the provider, the insurer, the government, the caregiver can’t pay, the quandary becomes who will pay and what’s the pay-back for them if they do?
  • Policy will limit and define opportunities, so business models must take policy trends into account.
  • Inviting the diverse, out-of-the-box team members will reflect well on the company culture, the corporate exec, the forward-thinking entrepreneur, and the bottom line. Think about hiring people not necessarily for their technical capabilities, but also for their creative abilities.
  • It will always be about the people, so recruit, develop and retain those who can perform well, learn well, adapt and grow. They will shape the future of IT and business in general.
Below is a list of opportunities ahead for IT:
  • In a connected world with so many devices and solutions, integration and communication between devices is key.
  • Having that secure access to integrated devices and solutions is equally key.
  • The sheer volume of data will continue to grow. But big data solutions are not enough. There will continue to be a huge market for solutions which filter out only the ‘relevant’ data, as defined by the customer, to ‘normalize’ that data reducing redundancies and inconsistencies, so data-based decisions can be made.
  • Big data solutions which provide diagnostic solutions leveraging AI and IT will create and expand markets in all sectors.
  • Leverage open source solutions and collaboration models to build ecosystems and solutions.
  • Leverage technology to address the social challenges which matter to the millennials, a large and growing customer constituency.
  • The markets will be niche and regionalized, the range will be global, so plan solutions accordingly. 
In conclusion, I would say that today’s challenges are tomorrow’s opportunities, but nobody can be everything to everyone and the winners will be part of an coordinated, comprehensive ecosystem of providers, customers, integrators and innovators.