
FountainBlue’s August 14 VIP roundtable was on the topic of ‘What’s Next in Mobility’, conducted online with introductory remarks provided by our host company at Samsung.
We were fortunate to have a diverse range of executives in attendance who shared a wide range of perspectives across organizations, across industries, across roles.
The definitions around mobility varied greatly, and are all equally valid. Whether we’re talking about physical mobility or wireless mobility or virtual and immersive mobility, they are all forms of mobility.
And each form of mobility is increasingly adopting a more digital implementation. Indeed, mobility is the great differentiator, and leaders, companies, industries, and countries embracing digital transformation will continue to lead and succeed.
The converse is also true. Leaders, companies and industries which do not embrace the opportunities around digitization and mobility, those who do not embrace the opportunities around market disruptions will be left behind.
With physical mobility, there are opportunities around autonomous driving, clean energy, in-vehicle communication, and transportation in the air and in the water. Although the business case for autonomous driving may be years away, we are already proving that the efficient delivery of products to center hubs (e.g. not last mile) provides a huge market opportunity.
Wireless mobility is enabling workers to remain in communication and remain productive despite the challenges of working from home. The mass adoption of wireless mobility in these days of sheltering at home shows that we can be amazingly productive, but also that wireless mobility helps us do things beyond work, like telehealth.
And virtual reality brings mobility to the next level with the immersion capabilities of augmented reality. Our panelists talked about several use cases where AR/VR, with the support of AI help enterprises to better manage, to better perform, even when we have to choose contact-free options, even when we are separated by great distances.
With that said, there are challenges to the mass adoption of digital solutions enabling mobility.
- 5G and 6G mobile networks need to be adopted to get better, faster, more reliable access to bandwidth so that we can process the data. This will take a collaboration of industry, government (local, national), and community leaders.
- Digital adoption requires endpoints/hardware like phones, tablets, laptops and computers. But having them is not enough. We must be trained on how to effectively and efficiently use these tools. (And those individuals and groups and communities not embracing the digital age most certainly will be left behind.)
- Solutions must be secure and private, following protocols and policies which protect the rights of the users, while also protecting the greater community, the greater good.
- Adoption by some industries, including oil and gas and energy and healthcare, will be slower than adoption by tech industries including hardware and software.
Below are some examples of opportunities ahead.
- There will always be the opportunity to make individual solutions more seamless, more ubiquitous.
- The more we help the less educated, the less informed, the more tech-philic we all become, the larger the market opportunity will be, the more empowered we will all feel.
- Wireless mobility is making working from home possible when we are sheltering in place. Continuing advancements in this area will help us all be more productive with our work, and also be better able to connect virtually with others as we play and interact. (Nobody said that this replaces face to face interactions – humans are social animal.!)
- While it may not yet be safe now to play most sports (unless we are in a closed loop environment), there are opportunities to develop virtual / online entertainment solutions which would resonate with huge volumes of users.
- Optimizing supply chain and manufacturing costs will continue to be a huge opportunity.
- Robots and humans will co-exist and mobility solutions will help them optimize how they work together.
- Contact-free access to experts will be a growing ‘thing’, even when we’re past the pandemic. It’s just more efficient to connect experts to others located anywhere around the world.
- Optimizing security, privacy while providing full access to users will always be an area of great need.
- The volume of available data keeps growing. But the more data we have, the more efficiently we need to process the data, so that users can make informed decisions. There will always be opportunities to optimize secure and dynamic access to ‘true’ data.
- Building user interfaces for applications focused on specific personas (types of customers) will be a huge opportunity.
- Chatbots and automation will continue to provide huge opportunities.
- Mobility solutions are needed in clean room environments where cell phones are not allowed.
- IoT solutions leveraging RISC-V, a free and open ISA can enable a new era of processor innovation through open standard collaboration, including customized ASICS for IoT.
Finally, there are comments on how we can each support what’s next in mobility.
- Join advisories and collectives which will help create collaborations for technology adoption of technology standards.
- Create cross-industry, cross-leader, cross-organization, cross-country partnerships to serve the needs of the customer.
- Do your part to bridge the digital divide, helping those less fortunate to be better educated, better prepared, and better equipped to take advantage of the opportunities ahead.
It’s clear that What’s Next in Mobility is providing many opportunities to better communicate, collaborate, and celebrate together. The digital is bridging the physical – the more who embrace and join the revolution, the better it is for all.
Please join me in thanking our hosts at Samsung, and our participating executives.
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