Archive for the ‘Marketing’ Category

FountainBlue’s Momentum-Building Marketing Services

September 26, 2012

Over the past six and a half years, we have provided strategic marketing, communications, business development and other consulting services to Silicon-Valley-based serial technology entrepreneurs providing personalized services to an engaged, demanding and growing customer base. Whether we were directly consulting with clients to create and deliver scalable, tech-philic solutions which can sustainably meet the personalized needs of a demanding, growing and happy customer base, or whether we were tracking, documenting and reporting on business and technology trends so that we can better support the needs of our clients, or whether we were convening and connecting and connecting members of our community in order to stimulate conversations and knowledge about technology, business and leadership trends and build relationships and collaborations between stakeholders, we aspire to foster the age of personalization (see articles below) while also working with clients to build momentum for their companies.

FountainBlue’s Momentum-Building Marketing Consulting Services

FountainBlue’s Momentum-Building-Marketing consulting services recognizes that momentum is the heart of success for any business, and that creating momentum involves the integration of vision, strategy, and execution.

Long-Term Vision with Consideration for Market Trends and Company Leadership (Why):

  1. Understanding business trends and their implications for industries, organizations and people. Strategy for Delivering Solutions (What) to Specific Audiences (Who)
  2. Transitioning existing products and strategies to new markets and applications, based on current and anticipated business trends and feedback and input of current and expected customers.
  3. Aligning the corporate strategy with individual business initiatives and department objectives.
  4. Identifying classes of stakeholders and creating prioritized strategies to reach out to each class.

Execution to Deliver Measurable Results (How, With Whom):

5. Developing integrated marketing and communications plans to achieve milestone-based results.

6. Creating communication pieces reflecting the vision and strategy for the web, social media communities, media contacts, customers and prospects and other stakeholders to achieve specific objectives.

7. Providing introductions to the strategic partners and channels for specific mutually-rewarding purposes.

8. Facilitating collaborations between individual stakeholders and classes of stakeholders for mutual benefit.

9. Engaging communities of stakeholders and ambassadors through:

  • Ongoing Online Communications: blogs, tweets, wikis, e-mails, newsletters, webinars
  • Face-to-Face Gatherings: in-person events, tours, gatherings, celebrations
  • Access to Resources and Information: regular access to articles, interviews, best-practices, new research and findings, etc. tailored to the needs and interests of niche audiences

Integration of Vision/Strategy/Execution

10. Review goals, milestones, deliverables, strategy and results and revisit vision, strategy and execution based on review.


Top Ten Rules for Customer Engagement

September 26, 2012

Top Ten Rules for Customer Engagement

This post is part of our top ten secrets of marketing series.

Momentum. You can’t run a business without it. And in this age where technology and social media and mobile are the kings, and being in the silent majority the norm, businesses big and small need to find a way to convert lurkers to ambassadors, members to customers.

Rule Number One. Give them a purpose they can be passionate about.

Rule Number Two. Provide service, tool, feeling of sustainable value, easily communicated.

Rule Number Three. Communicate your passion and competence around that purpose and offering.

Rule Number Four. Beyond purpose, there must be an alignment of values. Act with honor and integrity and communicate with transparency from the top-down, and from the bottom-up.

Rule Number Five. Enlist a hero.

Rule Number Six. Empower all to be ambassadors.

Rule Number Seven. Enlist a community leader who will resolve conflicts quickly, fairly, transparently.

Rule Number Eight. Offer different ways for community members to participate and different levels of participation.

Rule Number Nine. Shift your offerings as the needs of the community and the market change.

Rule Number Ten. Celebrate successes, transitions and community.

Top Ten Rules for Marketing on a Shoestring

September 25, 2012

The entrepreneurial tech companies we work with are driving the next age into personalization. As effective entrepreneurs in an age where technology favors the nimble and decisive smaller company, they are adept at building momentum by marketing on a shoestring. Here are the top ten rules we follow when we serve them.

Rule Number One. Know your value proposition, what you do for whom and why.

Rule Number Two. Clearly and consistently communicate your value proposition, your message and your brand.

Rule Number Three. Understand the various stakeholders and message based on your understanding of their needs and objectives.

Rule Number Four. Develop communities of stakeholders and engage these communities in your activities.

Rule Number Five. Communicate to your communities through blogs, LinkedIn, FaceBook, and in-person events.

Rule Number Six. Forge win-win alliances with strategic partners.

Rule Number Seven. Leverage PR and media to spread the measure and grow your community and brand.

Rule Number Eight. Measure the results of your marketing efforts.

Rule Number Nine.  Pivot based on the results.

Rule Number Ten. Be proactive and transparent and collaborative in your communications and actions.

We invite your feedback, insights and stories about your marketing-on-a-shoestring successes.

  • E-mail us at if you have your own suggestions on the top ten rules of customer engagement.
  • Nominate your own company, or other companies you respect and mention which rule above they profile well and why.
  • Volunteer to be interviewed to profile how your company is a great example of any of the rules above.
  • Ask us to help you with your own marketing-on-a-shoestring needs.
  • Other ideas, suggestions and thoughts you might have.